Highlighting Impact: No More Lives Cut Short
The development of the Breast Cancer Trials 2024/25 Annual Report website and accompanying print collateral was anchored by the powerful tagline: No More Lives Cut Short. We wanted to ensure the design stayed respectful to the emotional nature of breast cancer and the all important research. Creating a clear and easy to use site was fundamental, with a focus on putting people and clinical research across Australia and New Zealand at the heart of the experience. Legibility and the prominent display of key statistics were used to convey the impact of the trials whilst the accompanying print material was crafted to be cohesive in styling and messaging, complementing the digital presence.
