Refined design, distinctive details
We took an ever more refined, corporate approach to SkyCity’s Annual Report, focusing on minimalist layouts and carefully selected imagery to create a clean, contemporary aesthetic. We drew on their secondary colour palette of crisp white, rich ruby, hot coral and sunset orange to bring a fresh perspective to the brand. A deconstructed circle was introduced as a versatile graphic device and image container, creating visual interest throughout the report while subtly referencing the distinctive shape within SkyCity’s ‘S’ symbol.
