Progress in motion, people in focus
The team always enjoys workshopping new concepts with Credit Corp, and this year the focus was on visualising progress with more energy and clarity. Hero staff photography runs from cover to cover, placing real people at the centre of the story and anchoring each spread in the reality of the business. Gradients step from deep blues and purples into lighter tones to evoke movement and momentum, while a subtle angular shift in panels and image crops keeps the sense of upward trajectory. Bold type treatments spotlight the narrative and key financial headlines, while bright graphic devices call out essential data points, clearly linking the overall visual style back to Credit Corp’s core project goals.
